"I’m" initiative

The I’m initiative is a program Microsoft launched in March 2007, that connects the user with ten organizations dedicated to social causes through Windows Live Messenger, only for conversations sent or received in the USA and Australia. Every time someone has a conversation using I’m, Microsoft Corp. shares a portion of the program's advertising revenue with the organization of the user's choice. There is no set cap on the amount donated to each organization. The more L’m conversations the user has, the more money goes to one of the ten causes. Each participating organization was guaranteed a minimum donation of $100,000 during the first year of the program. There is currently no end date for the program. The I’m initiative works with version 8.1 and above.

Resource: Wikipedia